Contents

Part I: Write Your Nonfiction Book

Book coach
Topic/message
Constituency/audience
Your writing process
Your intellectual property
Working outline
Built in marketability
Working title/subtitle
Writing partner or ghostwriter
Fact checking, research and interviews
Timeline for completion/length of book
Organization of each chapter
First sentence, first paragraph
Your first chapter
Feedback from your coach
More and more and more writing
Self edit and keep writing
Headings
Media friendly content
Exercises
Illustrations
Tips
Call outs
The book comes together in a single file
Introduction
Conclusion
Reading out loud
Permissions
Front Matter
Dedication
Foreword
Preface
Table of contents
Back Matter
Author bio/sales page
Indexing
Resources/appendices
Acknowledgments
Levels of editing
Peer/audience review
Proofreading
Online companion pieces, downloads, audios

Part II: Publish Your Book

Independent Publishing
Virtual author’s assistant
Trim Size
Format
Final title and subtitle
Team members
Cover designer
Head shot photographer
Copywriter
Web designer
Illustrator
Interior designer
Proofreader
Indexer
Printer
Publisher name/logo
Front cover design
ISBN
LCCN
Retail pricing
Testimonials
Back cover and spine
Interior
Illustration placement
Printers
Bar code
eBooks
Proof copies
Copyright

Find an Established Commercial Publisher
Preferred publisher’s list
Book proposal
Competitive analysis
Author platform
Publisher Connections
Author contract
Publishing staff
Acquisition editor
Editor
Publicist

Part III: Market and Sell Your Book
Publication date
Marketing strategy and plan
Web site
Media kit
Social media
Blogs
One sheet
Email list
Media list
Author video (book trailer)
Amazon page
Industry reviews
Consumer reviews
Collateral materials (bookmarks, business cards)
Launch events
Speaking engagements
Virtual book tour
Bookstores/libraries
Print media
Broadcast media
Special sales
Book awards
Publicists/marketing consultants

Recommended Resources

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